Solo Ready

Work included
Banner design
Marketing Collateral
Car Wrap Design
Brochure Design
Website Design
UI / UX Design
Art Direction

Project Overview

Solo Ready Driving School is dedicated to changing the way learners master driving skills and become calm and confident and safer drivers for everyone, for life. I was tasked with overhauling all design elements designing a modern accessible website that would help Solo Ready stand out in this crowded market place.

I started by working closely with the Solo Ready team on refreshing their brand identity, including finessing their logo and refining their typographic and colour palettes. I also curated all the photography for the website and brand, focusing on realistic images that convey the fresh modern approach of this progressive brand. This was carried out in parallel with the responsive website design. This was followed by designing banners, fliers, brochures and car wrap. The whole redesign was focussed on making the brand more approachable and communicate with more clarity. The result saw visitors to the website stay longer and make more enquiries, so much so the client couldn’t keep up with demand.

Copywriter: Miranda O’Connell, The Word Garden
Website Development: Solo Ready

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